I am an experienced product designer & design researcher with a Scandinavian participatory mindset that use a human-centered, data-informed process to solve meaningful design problems at the intersection of people, technology, and business needs. I have 5+ years of experience working in design&innovation industry where I had the chance to shape my research and design skills on the web, desktop, mobile and TV solutions within user-centered and participatory design approaches.

I hold an MSc in IT Product Design with a focus on interaction design, participatory design and innovation, and design research. And prior to that, I successfully finished a Bachelor degree in Applied Informatics with the focus on information systems.

I have always been interested in many fields therefore have I gained a multidisciplinary skill set.

I have gained a multidisciplinary skill set with a various design palette

The design education shaped my approach from rational problem-solving to problem-finding within a situated-constructive view of designing.  I am passionate about how the physical and digital worlds might be connected and go beyond screens. I enjoy working in multicultural environments with multidisciplinary teams where innovations emerge. I like to work in the fuzzy front end of the design development process in order to seek for meaning. Based on that I am able to solve challenging design problems driving meaningful impact.

Expertise

Interaction design, rapid prototyping
Product discovery, design thinking
Participatory design, co-design
Design research
Design anthropology

Key influencers

E. Stolterman, J. Redström, N. Cross, D. Schön, J. Dewey,  P. Ehn, T. Binder, L. Sanders, P. J. Stappers, K. Dorst, J. Buur, P.Dourish, IDEO, my brother


My design manifesto

Build empathy first. Go into the field to understand the situation.
Everyone is creative. Collaborate.
Frame and reframe design problems to think beyond the obvious.
Be self-conscious and reflective.
Build design experiments and continuously learn.
Show, don´t tell! Make it tangible.

 Skills

Research & Design methods

Ethnographic fieldwork
Cultural probes, Generative toolkits
Contextual inquiry, Observation
Interviews
Surveys
Card sorting, IA
Co-creation sessions
JTBD, Personas, User Scenarios/Stories/Flows
Storyboarding
Experience/User/Customer journey mapping
Sketching, Wireframing
Low/High-Fidelity Prototyping
Experience Prototyping, Applied Theatre
UX Design, UI Design
User testing, Usability testing
Information visualization

Electronics & Physical Prototyping

Laser cutting, 3D printing
Cardboard modeling, workshop tools

Visual

Adobe Illustrator/Photoshop/InDesign

Video & 3D

Adobe Premiere/After Effects
Camtasia
3Ds Max, V-Ray, Rhino 3D

Coding & Programming

HTML, CSS
PHP, SQL
Arduino, Particle

Tools

Post-it, paper, pen
Figma, Axure RP, Sketch, InVision, Pixate
Miro, Balsamiq, Webflow, Keynote, Whimsical
Google Analytics, Matomo, SurveyMonkey, Typeform

Tools I plan to experiment with

Processing, Wekinator, Raspberry Pi


Work Experience

Senior Product Designer
Avast | Prague, Czech Republic | August 2020 – Present
Empowering IT administrators to easily manage the security of their business, all from one platform.
(avast.com/business/business-hub)

I strengthen 2 empowered product teams (design, PM, dev) to identify and solve user pain points as well as uncover new design opportunities. I test assumptions with various stakeholders by design experiments. I perform continuous discovery and craft improvements. I help to grow design team and improve design & research processes.

Activities:
• Working closely with users, product managers, designers, user researchers and developers, sales, customer support and marketing
• Drive discovery and continuous discovery
• Synthesis
• Design workshops with multiple stakeholders
• Sketching, wireframing, low & high-fi prototyping and user testing
• Visual UI Design, Design system
• UX Strategy

Senior UX Designer
Boehringer Ingelheim | Vienna, Austria | July 2019 – July 2020
As a lead product designer and user researcher, I drive continuous discovery and development of the innovative data-rich web application that empowers researchers in a drug development process to select the right patients for clinical trials.
I help to understand and define user needs, goals and frustrations.
I design new valuable features and improve search experience by continuous discovery.
I involve the product development team, users and other stakeholders in the collaborative design process (Lean UX approach).
I contribute to product strategy and roadmap planning.
I share design knowledge with other internal designers to maintain a design-driven organization.

Activities:
• Working closely with users, experts, product owner, scrum master, junior designer, data scientists and developers in 2-week Scrum sprints.
• Leading User research (interviews, ethnographic fieldwork, web analytics, etc.)
• Synthesis (KJ method, personas, user journey mapping, etc.)
• Design workshops with multiple stakeholders
• Sketching, wireframing, low & high-fi prototyping and user testing
• UI Design, Visual Design
• UX Strategy, Product Management

Innovation Designer
Direct People | Prague, Czech Republic | November 2017 – February 2019
Designing and launching new meaningful products and services for diverse clients from healthcare, finance, gastronomy, mobility, to news media industries.

Working on discovery and delivery projects in multidisciplinary teams with use of Design Thinking methodology.

Activities:
• Plan, lead and synthesize user research (interviews, ethnographic fieldwork, surveys, web analytics, A/B testing, etc.)
• Synthesis (KJ method, customer journey mapping, etc.)
• co-facilitate design thinking workshops with diverse stakeholders
• Concept development (UX/UI Design)
• Prototyping and user testing
• Execution and design strategy
• Project Management, Online Marketing, Copywriting

Clients: Skoda Auto, Linet, Olympus, Economia, etc.

Master Thesis Student
Volvo Cars | Copenhagen, Denmark | January 2017 – June 2017
Design opportunities for passengers of fully autonomous vehicles.
RQ: What kind of opportunities fully AVs might provide for supporting social connectedness among young travelers on road trips?

Activities:
• Exploratory, generative and evaluative research
• Design workshops with internal and external stakeholders
• Concept development
• Prototyping and testing

UX Design Intern
Concur | Prague, Czech Republic | August 2016 – December 2016  (part-time)
• Collaboration with designers on a mobile expense product
• Design and present an innovative concept related to travel and expense management for business travelers (from user research to prototyping and user testing)
• Research and implement a Desirability Testing method into product development in order to measure intangible aspects of user experience
• Graphic design for the Intern Hackathon (logo, posters, cups, t-shirts, stickers)

Interim UX Designer
Bisnode Czech Republic | Prague, Czech Republic | September 2015 – June 2016 (part-time)
External cooperation in product development of enterprise web application.

UX Designer
Bisnode Czech Republic | Prague, Czech Republic | August 2014 – August 2015
I implemented a user-centered design process into a product development of B2B SaaS modular application.
I helped to understand and define target users.
I improved user experience of developed modules of the app (redesign).
I designed a new module for market segmentation.

Activities:
• Participation in the development of enterprise web application
• Conducting user research: in-depth interviews, focus group, surveys, card sorting, user testing
• Creating personas, user requirements, user scenarios, user stories and user flows
• Producing sketches, wireframes and interactive prototypes for testing and evaluating concepts
• Running usability testing of web application
• Working closely with users, product managers, visual designer and developers
• Collaboration on improving Customer Experience

Product Support
MITON Previo s.r.o. | Prague, Czech Republic | March 2013 – July 2014 (part-time)

ICT Tester
KBC Bank & Verzekering | Prague, Czech Republic | July 2012 – October 2013 (part-time)


Education

MSc in IT Product Design
University of Southern Denmark | Kolding, Denmark | 2015 – 2017
Interaction Design, Embodied Technology, Participatory Innovation, Design Anthropology, Applied Theatre, Video and design, Service design and Co-Design.
Thesis in collaboration with Volvo Cars.

Bc in Applied Informatics
University of Economics | Prague, Czech Republic | 2011 – 2015
Information Systems, Software Engineering, Business
Thesis in collaboration with Hotel.cz – “Analysis of GUI Accommodation Booking Portals”.

Automation Technology and Computer Applications
Secondary Technical School of Mechanical and Electrical Engineering | Usti nad Labem, Czech Republic | 2007 – 2011


Publications

Jakub Sypniewski, Jakub Rybar, Steven Beck Klingberg, Robb Mitchell. 2018. Towards Dynamic Perspective Exchange in Physical Games. In CHI’18.[PDF]

Jakub Sypniewski, Jakub Rybar, Steven Beck Klingberg. 2017. The Channel Surfers: Dynamic Swapped-perspective Collaborative Game for Dissolving Interpersonal Boundaries. In SIDeR’17. [PDF]


Public Speaking

I presented the research paper at SIDeR 2017 in Delft, Netherlands. I facilitated the project’s playful performance at Playful Arts Festival 2016 in ‘sHertogenbosch, Netherlands, Pixelache Festival 2016 in Helsinki, Finland, and at LiveHerring Festival 2016 in Jyväskylä, Finland.


Courses

Lean UX and Agile
Being UX Leader
Design Thinking
Application Design


Languages

English – C1
Czech – native
German – A1
Slovak – bilingual


Countries I’ve Lived In

Czech Republic, United States, Denmark, Austria


Personal Projects

IoT projects
2020

Doučoval.cz
2015
Personal tutoring system

N-Gage Club.cz
2004 – 2008
Portal about Nokia Symbian mobile phones (1000 users/day)


Personal Interests

Apart from designing I enjoy traveling around the world and capturing experiences on my digital camera and flying drone. Last time I have spent a month on road trip along the west coast of the United States. I like to practice Wing Chun, ride my longboard & surf, draw, read books about design theory, meditate, take cold showers and listen to rock music.

Interaction Design: Beyond Human-Computer InteractionThe Source: Open Your Mind, Change Your LifeThe reflective practitioner : how professionals think in actionThoughtful Interaction Design: A Design Perspective on Information TechnologySketching User Experiences:  Getting the Design Right and the Right DesignChange by Design: How Design Thinking Transforms Organizations and Inspires InnovationDesigning for Interaction: Creating Smart Applications and Clever DevicesGamestorming: A Playbook for Innovators, Rule-breakers, and ChangemakersLean UX: Applying Lean Principles to Improve User ExperienceDesigning Interactions [With CDROM]The Elements of User Experience: User-Centered Design for the Web (VoicesFrame Innovation: Create New Thinking by DesignWhere the Action Is: The Foundations of Embodied InteractionAbout Face 3: The Essentials of Interaction DesignSeductive Interaction Design: Creating Playful, Fun, and Effective User Experiences100 Things Every Designer Needs to Know about PeopleRocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability ProblemsInterviewing Users: How to Uncover Compelling InsightsUniversal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through DesignDesigning for the Digital Age: How to Create Human-Centered Products and Services

I view the design process as reflective conversations with a problematic situation and generation of possible solutions through collaboration between the design team, users and other stakeholders.